DMT Magazine – Issue 2, 2017

DMT17_02_Cover

Read online

Digital edition available. Get it now!

Trade Fairs – ‘user’s guide’

We have discussed the topic of participation in trade fairs on many occasions. Whether to participate or not is a decision to be made by each company. I wouldn’t like to enumerate once again the benefits participation like that can bring.  I would rather like to focus on the things that one should pay special attention to in order to perform efficiently in case they have decided to use this important marketing tool.

Although it seems a routine activity, participation in fairs should be carefully considered in advance and well prepared. If not, it would be much better if you did not attempt it at all. The first step is selecting a fair. Bulgaria does not offer many alternatives in the field of woodworking and furniture manufacturing so the choice is easy. Things abroad are far from easy and simple. Better visit several destinations which seem appropriate and only then make your choice.

The next step involves providing accurate answers to a number of questions.

What should you exhibit? How to design your stand? What are your goals? How to attract more visitors? How to instruct the people working at the stand? What message would you like to convey to the visitors to your stand? What advertising materials should you prepare? How to collect information about the visitors interested in your stand? How to use the information collected in the best possible way? Will a one-off participation in a fair bring the desired result? And a host of other questions.

The thorough preparation for participating in a fair is a long and complex process which often lasts months but the result is always positive.

Before the biggest upcoming industry fair Technomebel/The World of Furniture we are publishing an article focusing on the mistakes you should do your best to avoid as a participant.


Internal Pages

DMT17_02_Book_Page_02
DMT17_02_Book_Page_03
DMT17_02_Book_Page_04
DMT17_02_Book_Page_05
DMT17_02_Book_Page_06
DMT17_02_Book_Page_07
DMT17_02_Book_Page_08
DMT17_02_Book_Page_09
DMT17_02_Book_Page_10
DMT17_02_Book_Page_11
DMT17_02_Book_Page_12
DMT17_02_Book_Page_13
DMT17_02_Book_Page_14
DMT17_02_Book_Page_15
DMT17_02_Book_Page_16
DMT17_02_Book_Page_17
DMT17_02_Book_Page_18
DMT17_02_Book_Page_19
DMT17_02_Book_Page_20
DMT17_02_Book_Page_21
DMT17_02_Book_Page_22
DMT17_02_Book_Page_23
DMT17_02_Book_Page_24
DMT17_02_Book_Page_25
DMT17_02_Book_Page_26
DMT17_02_Book_Page_27
DMT17_02_Book_Page_28
DMT17_02_Book_Page_29
DMT17_02_Book_Page_30
DMT17_02_Book_Page_31
DMT17_02_Book_Page_32
DMT17_02_Book_Page_33
DMT17_02_Book_Page_34
DMT17_02_Book_Page_35
DMT17_02_Book_Page_36
DMT17_02_Book_Page_37
DMT17_02_Book_Page_38
DMT17_02_Book_Page_39
DMT17_02_Book_Page_40
DMT17_02_Book_Page_41
DMT17_02_Book_Page_42
DMT17_02_Book_Page_43
DMT17_02_Book_Page_44
DMT17_02_Book_Page_45
DMT17_02_Book_Page_46
DMT17_02_Book_Page_47
DMT17_02_Book_Page_48
DMT17_02_Book_Page_49
DMT17_02_Book_Page_50
DMT17_02_Book_Page_51
DMT17_02_Book_Page_52
DMT17_02_Book_Page_53
DMT17_02_Book_Page_54
DMT17_02_Book_Page_55
DMT17_02_Book_Page_56
DMT17_02_Book_Page_57
DMT17_02_Book_Page_58
DMT17_02_Book_Page_59
DMT17_02_Book_Page_60
DMT17_02_Book_Page_61
DMT17_02_Book_Page_62
DMT17_02_Book_Page_63
DMT17_02_Book_Page_64
DMT17_02_Book_Page_65
DMT17_02_Book_Page_66
DMT17_02_Book_Page_67
DMT17_02_Book_Page_68
DMT17_02_Book_Page_69
DMT17_02_Book_Page_70
DMT17_02_Book_Page_71
DMT17_02_Book_Page_72
DMT17_02_Book_Page_73
DMT17_02_Book_Page_74
DMT17_02_Book_Page_75
DMT17_02_Book_Page_76
DMT17_02_Book_Page_77
DMT17_02_Book_Page_78
DMT17_02_Book_Page_79
DMT17_02_Book_Page_80
DMT17_02_Book_Page_81
DMT17_02_Book_Page_82
DMT17_02_Book_Page_83
DMT17_02_Book_Page_84
DMT17_02_Book_Page_85
DMT17_02_Book_Page_86
DMT17_02_Book_Page_87
DMT17_02_Book_Page_88
DMT17_02_Book_Page_89
DMT17_02_Book_Page_90
You can buy this issue by SMS or using: ePay.bg Payments AcceptedPayPal Payments Accepted